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About

For everyone's everyday.

Pronounced as roo-wa and present online as ruapparels, R-U-A is a streetwear brand that is inspired by enduring traditional forms. Shop our selection of finely crafted apparel, made with quality materials by passionate makers.

R-U-A values the following:

ANDROGYNY -- We believe that people should be empowered to dress in a way that reflects who they really are. That means we will never have "Men's" and "Women's" sections on our online store because no one should be bound by arbitrary rules and expectations based on gender norms. 

SUPPORTING LOCAL MAKERS -- We work a lot with small local crafters and suppliers in creating our products. We believe that supporting local commerce enables us to also support creativity, community, and culture. 

SLOW FASHION -- We do not create for trends. We want to contribute to a sustainable future. We create clothes that will last as long as you want to wear them. 

TRANSPARENCY

At R-U-A, we want to take the unusual step of being transparent with our business. Below, we have answered some tough questions that we feel you should know about.

 

Who makes the products (clothes, bags, etc.) and the product inputs? 

Our clothes and bags are sewn by small-scale, family-based sewing shops and makers in Bulacan, Pasig, and Marikina in the Philippines. We know all of them. 

We source all of our materials from shops in Metro Manila that sell imported and local goods. We ask for any information that the sellers can give us about the materials that we source. 

 

How do you minimize waste?

We produce in small batches and in amounts that are always less than what we think will sell.  

We always strive to make clothes that will last as long as you want to wear them.

 

How much profit do you make?

We always strive to pay a fair price to all our suppliers, collaborators, and makers. We are invested in helping them make a living and improve their craft. When we price our products, we end up making a 40% margin (on the average, across multiple products) when all the factors of production, marketing costs, and other operation expenditures are taken in.  Our margins are way below the clothing industry standards for pricing. While we want to create a sustainable business, the value that we place on androgyny, slow fashion, and local industry pushes us to exist beyond the goal of simply making profit.