Something is Missing from Our Online Store
It's missing because we deliberately decided to leave it out.
One thing you will not see on our online store is a separate section for men's and women's clothing. The R-U-A team is passionate about creating clothes for everybody. We want to take the lead in pushing the idea that men’s and women’s clothes should be obsolete categories. We also want to contribute to a world without gender stereotypes by stripping away gender norms when it comes to clothes.
We want you to shop and select clothes because you want to wear them and they express your style. We do not want you to be told that because of your sexual characteristics, you have to shop in a certain way. We make beautiful clothes that are crafted by passionate makers. Anyone can wear them, however they want.